Explainer Video Company An "explainer video" is a short video which provides an introduction to or a summary of a subject. An explainer video is a short animated movie that focuses on explaining a business idea in a simple, engaging and persuasive way, by using a clear and concise speech; attractive and captivating visuals that quickly catch the viewer's interest. It's both informational and educational, generally it explains exactly what the company provides, how it can assist the customers with their difficulty and why that product/service is the best option in the market. Attributes What makes these videos different from any other advertising video? Check their main attributes out! - Short: explainer videos are brief and quite straightforward (no longer than 90 seconds on average). - Simple: they pass out a simple and clear message by following the classical narrative structure of "what", "how" and "why". - Focused on the target audience and their problems: these kinds of videos are created to meet with the target audience's requirements, so as to make them feel identified with the organization's proposal. - Top quality: to get the very best marketing results, these videos need to have the best quality to be able to make the business stand out from the competition. - Animated characters: explainer videos generally use animated characters to provide a fun touch which creates a solid relation to the target audience. - Branding colours: they generally use the look & feel of the brand's identity in order to spawn strong brand recognition. - Music: explainer videos have sound and music effects which set the mood to tell a particular story and help to increase engagement. - Professional voice-over: All these videos are also featured with a professional voiceover artist that reveal what is being displayed on screen. Advantages Of An Explainer Video Now that we understand what an explainer movie is and what their most important characteristics are, the question is: how can it help you market your business? We have compiled 4 great benefits they need for improving your marketing strategy. Check them out! 1: Describe your business idea in just a matter of moments - Explainer videos are great to explain your business idea in just a few seconds, they work perfectly to quickly catch your audience's interest. By putting an explainer movie above the fold on your site, you can increase the average visit time by 2 minutes! 2: Boost your internet visibility - Thus, if you make your visitors stay longer in your webpage, it is widely valued by Google (or some other search engine), considering it as of curiosity and will rank it higher. Also, video articles provides you the chance to be on YouTube, the 2nd biggest engine as well as the 3rd biggest social networking site on the web. 3: Increase conversions - Explainer videos are very catchy, attractive and persuasive, and they invite people to continue watching. Individuals may understand exactly what you do at a fast, simple, informative and enjoyable way. This is essential to start growing your conversion rates. Just for you to get a notion, an explainer video can increase conversions by 20 percent normally! 4. Build brand awareness - If you apply the colors of your new brand to the landscape and background of your movie, the audiences will understand that your company is your one behind this proposition. Additionally, if you personalize the personalities of the video based on your intended audience's personality, look, era, etc. you will generate a strong emotional bond with them. All of this really helps a lot to construct brand awareness and drive trust towards your company. So, if you consider the principal features of these videos, you can see they may help you through each phase of the sales funnel: consciousness, consideration and conclusion. Everything depends on the message you want to transmit and what sort of "action" you wish to generate from your target audience. Don't miss the chance to use such a fantastic cost-effective advertising tool! Animated Explainer Video
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May 2018
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